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Baker Online

Sports Management BBA

Bachelor of Business Administration

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Tara Brinkoetter

Director of Enrollment for Online & Graduate Studies & Student Services

Baker Online

About

Work in an Industry You Love: Earn a Sports Management Degree

Work in an industry you love that combines the thrill of collaboration, teamwork, and game day competition with a commitment to building successful and profitable sports enterprises. Earn a Bachelor of Business Administration with a major in sport management from Baker University.

Sports management is a growing industry with many opportunities for people who are enthusiastic about sports to apply their knowledge of management and business to this robust field.

Our undergraduate business degree in sports management is meant to be adaptable. The lessons you learn here can be applied anywhere—golf courses, skiing facilities, marinas, fitness clubs, bowling centers, and recreational sports facilities—and within leagues and franchises.

Our sports management degree covers these topics:

  • The psychological principles at work behind sports
  • How sports fit into and influence our society
  • How the business sector and sports worlds interact and how to make the most of these interactions
  • The legal and ethical aspects of sports and the sports business (drug testing; NIL; legal sports betting; legal duties of owners, coaches, and facility supervisors and directors; player and event contracts; and product liability

This program is designed by and for working professionals, coaches, and athletes who want to earn a business degree in sports management—as quickly as possible.

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Degree Details: Sports Management Degree Online

You can earn a business degree in sports management at Baker University without relocating or leaving your full-time job:

  • Earn a sports management degree online from anywhere.
  • Accelerated classes help you finish coursework quickly.
  • Take one course at a time.
  • Thrive in a recognized program designed for working professionals.
  • Earn your sports management degree online in as few as two years, depending on transfer credits.

Learn more about our admissions process.

         

Sport Management Degree Program Highlights

An undergraduate business degree in sports management is a practical, versatile education path that results in excellent career prospects.

If a sports management major is right for you, then here are just a few reasons to consider studying at Baker University:

Rankings and affordability. Baker University is highly ranked for best online programs. A study completed by Georgetown University found that Baker offers the highest ROI of private universities in Kansas. And according to the U.S. Department of Education, our alumni earn and the highest average salaries among graduates of universities in Kansas.

Networking. Build rewarding relationships at all levels. Connect with faculty who have practical expertise in sports management. Connect with professional sports teams in Kansas City that already employ our alumni.

Versatility. Earn your sports management degree online and graduate with the skills of an experienced professional. Explore relevant fields, including facility planning, event management, sports marketing, sports law, and more.

Ensured success. From answering your initial questions to confirming enrollment, your dedicated enrollment recruiter will walk you through the journey. You’ll also have an academic advisor to guide you through degree completion planning, assist with course scheduling, and connect you to resources for success.

Personalized attention. From answering your initial questions to confirming enrollment, your dedicated enrollment recruiter will walk you through the journey. You’ll also have an academic advisor to guide you through degree completion planning, assist with course scheduling, and connect you to resources for success.

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4+1 Bachelor’s to MSSM Dual Degree Program

Students who earn an undergraduate degree in sport management from Baker may be able to earn their Master of Science in Sport Management online in one additional year.

Because we have aligned our bachelor’s in sport management and MSSM curriculum, we will waive 12 credit hours of core MSSM courses (The Law of Sports, Sports Management, Facility and Event Management, Sponsorship and Revenue in Sport). This means you can finish your master’s degree in one year.

 

4+1 Bachelor’s to MBA Dual Degree Program

Students who earn an undergraduate business degree from Baker Online or College of Arts and Sciences in Baldwin City can earn their bachelor’s degree and MBA in five years. This program is open to current students and graduates.

Students participating in the 4+1 program must complete seven of the 10 required courses to earn their MBA. Academic advisor will design an academic plan for students that will allow them to complete the remaining 21 credit hours in one year.

         

What Can You Do With a Sports Management Degree?

With a degree in sports management from Baker, you’ll be well prepared to launch or advance your sports management career with leadership positions throughout this growing industry.

Here are potential sports management career paths:

  • Administration
  • Athlete management
  • Team management
  • Corporate sponsor relations
  • Facility operations
  • Event management
  • Gameday and event management
  • Marketing and communication
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Exceptional Experiences: Sports Management Degree Online at Baker

With your full-time job, family, and other commitments, you already have a full schedule. That’s why we design our courses to be flexible—so you can work them in whenever and however you want. New classes start every six weeks, and online classes are held year-round.

Learn from sports management pros. Our sports management instructors have real-world work experience in the sports business. They use their expertise and knowledge to help prepare you for what you’ll encounter in high-level sports management roles.

Show off your sports management talent. An undergraduate business degree in sports management from Baker stands out. This credential tells potential employers that you have what it takes to lead in the sports industry and the expertise to guide effective strategy.

Earn credit in unique ways. Baker’s Prior Learning and Assessment Center offers flexible, efficient ways to recognize the college-level business learning you already have gained through work experience. We can help you find ways to earn credit in nontraditional ways, saving time and money.

Financial Aid for Your Sports Management Degree

You can expect a high return on your investment when you earn your sports management degree online from Baker. Find out what types of support are available to you as you earn your undergraduate business degree in sports management, making the degree even more affordable.

Tuition Rates & Fees

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Baker Is Military Friendly

Military Advanced Education named Baker University one of America’s Top Military-Friendly Colleges and Universities. Veterans and active-duty service members and their spouses may qualify for tuition discounts.

Military Benefits

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Meet Our Faculty

“As a Baker student in the BBA in sport management program, you will receive more than a degree. You will receive a community. The program provides one-on-one attention that allows natural connections to form between you, your classmates, and your instructors. And networking opportunities build rewarding relationships at all levels. Students connect with instructors who have practical expertise in sports management and address emerging trends in their courses.”

—Keaton Schneider, BBA in Sport Management Instructor

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Sports Management Degree: Examples of Online Courses

Every sports management course you take is online and lasts six weeks. Our classes are available year-round so you can start when the time is right.

These are just a few of the curriculum choices offered as part of our sports management degree program where you will learn the sports business:

  • Leadership and Management in Sport: You will develop managerial skills as an organizer, facilitator, communicator, and team-builder, while exploring the principles related to management and leadership styles, problem-solving, decision-making, program management, and budget analysis for sports organizations.
  • Foundations of Communication and Public Relations in Sport: Through an integrated approach to relationship management, including customer relations, public relations, community relations, and media relations, you’ll embark on an in-depth analysis of communication theories, strategies, and applications within the context of the sports industry.
  • Sports Facility and Event Management: You will explore design trends, standards and guidelines, sustainable and efficient building materials, facility maintenance and operations, liability and risk management, and basics for event management and programming.

View Full Course Descriptions

         

 

Related Programs at Baker University

In addition to an online sports management degree, our undergraduate business degree program also offers four other majors:

  • Human resources major: Learn the ins and outs of staffing, employee compensation and benefits, recruitment, and training and development.
  • Marketing major: Build knowledge and skills to plan, develop, deliver, and manage marketing strategies for a variety of businesses and organizations.
  • Organizational management major: Explore real-world questions and gain problem-solving experience as you find innovative ways to overcome business challenges.
  • Project management major: Manage the process of creating a unique product, service, or result by managing project teams through effective leadership, communication, and team-building.

Coursework & Requirements

Admission Requirements

BBA Courses

Major Courses

Graduation Requirements