Tara Brinkoetter
Director of Enrollment for Online & Graduate Studies & Student Services
Baker Online
About
Work in an Industry You Love: Earn a Sports Management Degree
Work in an industry you love that combines the thrill of collaboration, teamwork, and game day competition with a commitment to building successful and profitable sports enterprises. Earn a Bachelor of Business Administration with a major in sport management from Baker University.
Sports management is a growing industry with many opportunities for people who are enthusiastic about sports to apply their knowledge of management and business to this robust field.
Our undergraduate business degree in sports management is meant to be adaptable. The lessons you learn here can be applied anywhere—golf courses, skiing facilities, marinas, fitness clubs, bowling centers, and recreational sports facilities—and within leagues and franchises.
Our sports management degree covers these topics:
- The psychological principles at work behind sports
- How sports fit into and influence our society
- How the business sector and sports worlds interact and how to make the most of these interactions
- The legal and ethical aspects of sports and the sports business (drug testing; NIL; legal sports betting; legal duties of owners, coaches, and facility supervisors and directors; player and event contracts; and product liability
This program is designed by and for working professionals, coaches, and athletes who want to earn a business degree in sports management—as quickly as possible.
Sport Management Degree Program Highlights
An undergraduate business degree in sports management is a practical, versatile education path that results in excellent career prospects.
If a sports management major is right for you, then here are just a few reasons to consider studying at Baker University:
Rankings and affordability. Baker University is highly ranked for best online programs. A study completed by Georgetown University found that Baker offers the highest ROI of private universities in Kansas. And according to the U.S. Department of Education, our alumni earn and the highest average salaries among graduates of universities in Kansas.
Networking. Build rewarding relationships at all levels. Connect with faculty who have practical expertise in sports management. Connect with professional sports teams in Kansas City that already employ our alumni.
Versatility. Earn your sports management degree online and graduate with the skills of an experienced professional. Explore relevant fields, including facility planning, event management, sports marketing, sports law, and more.
Ensured success. From answering your initial questions to confirming enrollment, your dedicated enrollment recruiter will walk you through the journey. You’ll also have an academic advisor to guide you through degree completion planning, assist with course scheduling, and connect you to resources for success.
Personalized attention. From answering your initial questions to confirming enrollment, your dedicated enrollment recruiter will walk you through the journey. You’ll also have an academic advisor to guide you through degree completion planning, assist with course scheduling, and connect you to resources for success.
What Can You Do With a Sports Management Degree?
With a degree in sports management from Baker, you’ll be well prepared to launch or advance your sports management career with leadership positions throughout this growing industry.
Here are potential sports management career paths:
- Administration
- Athlete management
- Team management
- Corporate sponsor relations
- Facility operations
- Event management
- Gameday and event management
- Marketing and communication
Financial Aid for Your Sports Management Degree
You can expect a high return on your investment when you earn your sports management degree online from Baker. Find out what types of support are available to you as you earn your undergraduate business degree in sports management, making the degree even more affordable.
Baker Is Military Friendly
Military Advanced Education named Baker University one of America’s Top Military-Friendly Colleges and Universities. Veterans and active-duty service members and their spouses may qualify for tuition discounts.
Meet Our Faculty
“As a Baker student in the BBA in sport management program, you will receive more than a degree. You will receive a community. The program provides one-on-one attention that allows natural connections to form between you, your classmates, and your instructors. And networking opportunities build rewarding relationships at all levels. Students connect with instructors who have practical expertise in sports management and address emerging trends in their courses.”
—Keaton Schneider, BBA in Sport Management Instructor
Related Programs at Baker University
In addition to an online sports management degree, our undergraduate business degree program also offers four other majors:
- Human resources major: Learn the ins and outs of staffing, employee compensation and benefits, recruitment, and training and development.
- Marketing major: Build knowledge and skills to plan, develop, deliver, and manage marketing strategies for a variety of businesses and organizations.
- Organizational management major: Explore real-world questions and gain problem-solving experience as you find innovative ways to overcome business challenges.
- Project management major: Manage the process of creating a unique product, service, or result by managing project teams through effective leadership, communication, and team-building.
Coursework & Requirements